Digital Marketing

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In today's real estate market, homebuyers have unprecedented choice and they need quick access to information on homes for sale. The latest statistics show that over 90% of buyers start their home search on the Internet. They want to see more photos of homes for sale. Our high definition virtual tours lead the market - giving buyers access to the entire home with stunning full screen photography. However, we don't stop there. Our premium quality digital color brochures and direct mail pieces ensure that your home is shown in the best possible way in print as well.

High Definition Virtual Tour

Our high-definition virtual tours give buyers compelling visual access to the entire home through digital still photography and optional 360-degree panoramic images at full screen size. The virtual tour allows one-click access to any area of the home by name or by clicking large thumbnail images. Comprehensive home features, facts and agent contact information are included as well as satellite mapping. Buyers from anywhere in the world can truly see the home at its best.

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Luxury Homes® On YouTube Channel

Photography with music and voiceover.


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Print Materials

We all recognize the power and importance of the Internet. However, it is just as important to present a high quality impression to buyers visiting our homes for sale and through the distribution of brochures and direct mail pieces. Our wide variety of color digital print materials does just that by combining elegant design and color photography to make our clients' homes stand out from the rest.

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Long & Foster's Luxury Homes® e-book

Long & Foster's exclusive Luxury Homes® magazine offers maximum exposure for showcasing luxury properties along with being the go to publication to view luxury homes and our Luxury Homes Specialists. Published four times a year, the magazine is distributed to more than 152,000 individuals in the Mid-Atlantic via insertion with The Wall Street Journal and direct mailing to high net-worth individual households, embassies, and international affairs personnel.

An extensive online campaign targets luxury clients throughout the Mid-Atlantic and the top 10 cities nationally with a household income of more than $250,000. The online campaign drives traffic to the e-book and the website where each property is showcased beautifully. The e-book can be shared via email or by posting to your social networking sites.

Embracing Technology
At the forefront of technology, Long & Foster’s Luxury Homes magazine is embracing mobile technology. Each of the properties throughout the publication offers a quick response code that allows smartphone users to scan the code and be directed to the property detail page on www.ExtraordinaryProperties.com, where more details, photos, and tours can be viewed. In addition, the Guide to Luxury Homes Specialist section features Vcards, which allows the agent contact information to be saved into a smartphone by scanning the code.

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Products and services are subject to availability, and may be subject to change without notice. Participation in any or all of Long & Foster's marketing programs and use of materials and services are at the sole discretion of the listing agent. Please contact a Long & Foster Luxury Homes Specialist to discuss marketing strategies for your luxury property.