In its 26th year, Long & Foster's exclusive Extraordinary Properties® magazine offers maximum exposure for showcasing luxury properties along with being the go to publication to view luxury homes and our Extraordinary Properties Specialists. Published four times a year, the magazine is distributed to more than 152,000 individuals in the Mid-Atlantic via insertion with The Wall Street Journal and direct mailing to high net-worth individual households, embassies, and international affairs personnel.
An extensive online campaign targets luxury clients throughout the Mid-Atlantic and the top 10 cities nationally with a household income of more than $250,000. The online campaign drives traffic to the e-book and the website where each property is showcased beautifully.
Embracing Technology
At the forefront of technology, Long & Foster’s Extraordinary Properties magazine is embracing mobile technology. Each of the properties throughout the publication offers a quick response code that allows smartphone users to scan the code and be directed to the property detail page on www.ExtraordinaryProperties.com, where more details, photos, and tours can be viewed. In addition, the Guide to Extraordinary Properties Specialist section features Vcards, which allows the agent contact information to be saved into a smartphone by scanning the code.
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Publication facts and figures were derived from the publications' media kits and promotional materials, as of June 2011. Long & Foster has compiled this data for informational purposes only.
Products and services are subject to availability, and may be subject to change without notice. Participation in any or all of Long & Foster's marketing programs and use of materials and services are at the sole discretion of the listing agent. Please contact a Long & Foster Extraordinary Properties Specialist to discuss marketing strategies for your luxury property.
